Innovara, Inc.

Who Should Attend: Product Managers

Course Instructor: Malcolm G Shockman, / Vice President, Asia Pacific Region, Innovara

Venue: Hotel Prima Seoul

The Marketing Plan In Action™ is a highly effective, proven process which covers every step critical for an effective pharmaceutical marketing plan. It focuses on the importance of good analysis preceding action, through logical, sequential steps. From macro and micro analysis, through to gaining a better understanding of segmentation and of the customer and anticipation of the competitor, this program not only helps the marketing executive to produce a better plan, but to also produce better business results.

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