Innovara Marketing Assessment

The Innovara Marketing Assessment© (“IMA”) enables the organization to benchmark the capabilities and development needs of its marketing organization against industry standards and expectations. It is used to identify key marketing development needs at all levels of the organization. IMA results in personalized assessment reports for individuals as well as group assessment reports for all marketing-related personnel in a company or department, as well as by level of personnel. It profiles up to ten competencies critical to functional marketing excellence. Additional competencies can be designed into the assessment tool, if required.

Learning Objectives:

• Assess individual and group’s skills in up to ten marketing competencies
• Create an individual development program in those areas of priority based upon comparisons to global industry standards and/or group performances within each level in a company
• Create a group development plan based upon the collective results of these assessments
• Understand where the “hidden marketing talent” exists within an organization
• IMA can also be customized to assess specific competencies desired by a company

Level: Intermediate / Advanced

Audience: Any person involved directly or indirectly in marketing

Contact us to learn more about the Innovara Marketing Assessment.