Advanced Strategic Marketing™

Leading Competitive Markets and Creating the Strategic Edge©

Advanced Strategic Marketing™ (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts.

Three major sessions include:

• Shaping Markets – an intense case based session looking at global brand leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©, then allows participants to understand implications for their own brands.
• Competitive Analysis – New approaches to competitive portfolio management and creating a competitive culture, using APPLES© methodology
• ROI of Marketing Decisions – How to evaluate top and bottom line impact of key commercial and marketing decisions, using a series of graduated problems typically faced by senior marketing, sales and other managers

Learning Objectives:

• Learn which market situations create unique opportunities to create and lead markets and how to leverage brand leadership strategies and tactics
• Improve the ability to analyze and counter competition, to heighten competitiveness and marketing strategies across a portfolio and an organization
• Provide training that will maximise all financial choices as they relate to marketing and commercial decisions

Audience: Senior Marketing, Sales & other Managers
Level: Advanced
Duration: 3 days

Contact Innovara to learn more.