Building Brand Leaders™

Managing the Life Cycle of Brand and Market Leaders©

Building Brand Leaders shows pharmaceutical marketers how to build brand value, achieve market leadership and plan how to maximize their product life cycles. From post-launch to post-patent marketing, Building Brand Leaders teaches participants how to build their leading brands by managing the brand adoption process, and once they have become market leaders, how to keep their brands on top. Importantly, Building Brand Leaders is an excellent workshop to accelerate the development of the annual brand plan.

Learning Objectives:

• Learn the principles of modern pharmaceutical brand management and leadership
• Integrate principles of product life cycle management and benchmarking best practices, to sustain and manage brand value
• Develop a comprehensive brand plan that can be immediately implemented
• Foster increased customer focus, a strong competitive culture and heightened band and market leadership mentality

Level: Intermediate

Duration: 3 or 5 days

Audience: Product Management & those Supporting Marketing

Contact Innovara to learn more.