Customer Focused Marketing™

A Results-Oriented Marketing Workshop for Marketing Personnel©

Customer Focused Marketing™ is a program that focuses participants strategies and efforts on key customer segments as opposed to a singular focus on a product.   From developing thought leaders and key opinion leader leverages, to identifying key government and health care institutional marketing needs, and more, this is a  solid, practical marketing training program that will:

• Show marketers how to become significantly more customer focused, benefiting the complete franchise or product portfolio
• Show marketers how to develop company-to-customer relationships that have major leverage across the total business
• Provide a common foundation in customer-oriented terminology, tools and concepts as well as enhance strategic thinking skills 
• Be practical and flexible enough to apply to the needs of each company and participant as well as being able to be tailored to large or small groups.
• Enable participants to immediately apply what they have learned on the job, and help ensure sufficient follow-up support by top management

Learning Objectives:

• Expedite development of customer-focused marketing plans
• Stay strategically focused on key opportunities and goals related to core customers
• Establish a common framework, terminology and applications in customer-focused marketing
• Improve integrating aspects of planning
• Accelerate the development of planned executive summaries

Duration: 3 days

Contact Innovara to learn more.