Essentials of Product Management™

Building the Best Marketing Talent Right from the Start©

Essentials of Product Management or "EPM" is a unique, on-the-job, orientation program for new marketing staff, especially those in product management.  The approach emphasizes learning by doing, integrates with actual job functions and utilizes engineered learning to accelerate skill building. 

EPM  modules teach tools, processes and tasks required of the best pharmaceutical product managers. By the end of 4 to 6 months, they will perform at a level typical of other product managers with several years' experience. 

This self-paced program carefully progress from simple to increasingly complex tasks. Most important, the new product manager or marketing associate immediately applies each new learning to his/her own products.  So EPM is not just an on-the-job learning program – it IS the job.

Learning Objectives:

• Rapidly and professionally develop employees from diverse backgrounds into effective marketers
• Foster a fast "ramp up" into marketing productivity
• Prepare future marketers as part of a marketing mentorship program or career planning and development
• Bring cross-functional teams to a higher level of appreciation and coordination with marketing initiatives and plans
• Make it easy for marketing managers to coach for marketing performance and measure results
• Determine where a more experienced marketer may still benefit from doing specific sections of EPM

Audience: Those new to pharmaceutical marketing product management.
Level: Fundamental
Duration: 3 to 4 months

Contact Innovara to learn more.