Fundamentals of Pharmaceutical Marketing™

What Every Professional Pharmaceutical Marketer Needs to Learn©

Fundamentals of Pharmaceutical Marketing is a state of the art, fast-paced program designed to give those actively involved in marketing ethical products an in-depth understanding of the tools and techniques useful in creating a more strategic and results-oriented marketing plan. The program will generate a rapid improvement  in participants overall depth of analysis and their return on marketing investment in product plans and activities.

In this intensive and pragmatic seminar, participants have an opportunity to work on several actual marketing plans and are taught to use many new tools to evaluate the thoroughness of each plan.  In addition, actual pharmaceutical products form the basis of all the interactive lectures and workshops.

Learning Objectives:

• Learn to use marketing terminology, processes and tools consistently and correctly
• Improve the amount and quality of in-depth analysis
• Significantly improve skills of segmentation and segment profiling
• Improve level to develop and execute more strategic and innovative competitive marketing concepts
• Create clear positioning and core marketing strategies
• Learn to create and implement marketing plans 

Audience: Product Managers
Level: Fundamental
Duration: 4 days

Contact Innovara to learn more.