Successful New Product Launch™

Preparing Tomorrow’s Market Leaders©

Years and hundreds of millions of dollars go into the development of a new pharmaceutical product, but by the time a country receives the information, it is left with a very short time frame in which to prepare for the launch of the product. Successful New Product Launch focuses on the critical elements of getting a product from development to launch in as short a time frame and impactful a manner as possible. Using principles of PACE (Product and Cycle Time Excellent), Innovara shows participants how to organize, plan and execute a successful launch quickly and efficiently. Participants work in cross-functional teams so that all become aligned to common purpose and strategy.

Learning Objectives:

• Learn to break the launch into 3 distinct stages and to plan for each stage to minimize errors, failures, delays and miscommunications
• Create ”go/no-go” decision points as the product moves through each stage
• Learn to organize a cross-functional core launch team and process, including establishing executive review processes that won’t derail the launch
• Plan through longer term life cycle decisions that may need to be considered even before launch
• Create network of support personnel responsible for implementing a successful launch
• Finalize a complete launch plan and communicate it throughout the organization

Audience: Cross-functional or other new product launch team member, marketing, medical, sales and regulatory personnel, project managers (responsible for production forecasting and logistics), agencies, market researchers, and others.
Level: Intermediate
Duration: 3-4 days


Contact Innovara to learn more.